Substack is fantastic. And so is my Substack.

The Society Of The Spectacle is a field guide for creating, identifying, and applying the lessons of modern marketing in Fashion and Luxury.

It explores ideas that connect and expand upon methodologies and approaches brands can use to create demand, shape their relevance, and foster people’s loyalty, ultimately building brand-forward businesses.

It’s designed to help those within and outside the category understand why these ideas are relevant, practical, and contextual in their work.