Brand & marketing leadership
Senior brand and marketing leadership
In fashion and luxury, for heritage houses in transformation, founder-led brands at inflection, and acquisitions in search of the brand thesis beneath the financial one.
Work
Selected engagements
rag & bone
Repositioning, brand strategy, implementation, campaign and content creative direction — Embedded Advisor to C-Suite
ESPRIT
Global relaunch — SVP Global Brand Strategy
Paul Stuart
Brand strategy following the take-private — Embedded Advisor to CEO
David Webb
Brand Platform
J.Crew
Brand strategy development — Strategy Partner
Moose Knuckles
Brand strategy and marketing — Embedded Advisor to CEO
Wrangler
Brand Platform
Most recent
rag & bone
A repositioning and new brand strategy across the brand, implemented through its channels. The first global campaign in six years.
Principles
Three compounding ideas.
Clarity
Builds belief, earning trust.
Intentionality
Builds equity, compounding value.
Bravery
Builds desire, driving momentum.
About
I’m James Denman.
My work and practice sit at the intersection of brand, business, culture, and creativity — whether I’m serving in an advisory capacity or sitting directly in the marketing seat.
Based in New York. Previously SVP Global Brand Strategy, ESPRIT.
Also
Marc Jacobs / Tom Ford / Mulberry / Diesel / Crocs / Gap
Contact
Want to learn more?
Embedded marketing leadership, advisory, or campaign.